The Bhutan We Think We Know

Bht 99

Engage with the project

The book, the catalogue, the infographics, and the chart series are free to read and free to share under CC BY-NC-SA 4.0. They are also the visible surface of a longer-running structural-diagnosis practice. Two professional layers sit beside the open-access layer — never on top of it.

Institutional advisory

The project takes a small number of inbound institutional advisory engagements each year. The scope is the kind of structural-diagnosis work the book demonstrates: applied to a specific institution’s strategic horizon, a specific portfolio question, or a specific multi-decade planning brief.

Typical engagement profiles:

Capacity is intentionally narrow. A small number of engagements per calendar year, founder-delivered, no analyst layer. The shortlist filter is fit, not fee — the project takes engagements where the structural-diagnosis approach is genuinely additive, and turns away mandates where it is not.

To start the conversation: hello@bht99.com — a 1–2 paragraph description of the institutional context, the question, and the timeline. Reply within a working week.

Framework and content licensing

Where the structural-diagnosis framework — or specific portions of the manuscript, the paradox catalogue, or the infographic series — fits inside a commercial product (a paid course, an institutional research subscription, an advertising-supported publication, a derivative consulting product), commercial licensing makes that use case legitimate under the CC BY-NC-SA 4.0 NC clause.

Licensing fees scale with the use case — single-fee for a one-off republication, recurring for a cohort-based course, percentage-of-revenue for a derivative product. The conversation starts at hello@bht99.com.

What none of these change

The book remains free. The catalogue remains free. The site does not host advertising. The pseudonymous discipline is permanent. Editorial direction does not bend to commercial relationships. The CC BY-NC-SA 4.0 licence on the public corpus is preserved.

Every paid layer sits beside the open-access layer, never on top of it.