The Bhutan We Think We Know

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FAQ

When was Gross National Happiness first articulated?

The canonical date is 1979 — the Fourth King articulated the concept on the coronation tour in response to a journalist's question about GDP. The operational measurement framework took until 2008 — a 29-year lag from articulation to first GNH Survey. It is the longest of the modern Royal-articulation lags documented in Chapter Ten.